The Story Behind the Image #2: Fighting on the Beaches

Over the last few years, the behind-the-scenes logistics of working internationally have drastically changed. While the final image on a client's website might look effortless and serene, the battle to actually get onto a European beach with a car full of production gear has become a literal fight against red tape. It’s a harsh reality to navigate when your livelihood as a commercial and lifestyle photographer relies on seamlessly crossing borders to capture coastal landscapes, tourism campaigns, and dynamic brand stories.

Since Brexit, the UK creative industry has faced some incredibly steep hurdles. It is no longer as simple as packing a drone, grabbing a few camera bodies, and hopping on a ferry. My good friend Willie, from the incredibly talented roots-rock band Wille and the Bandits, knows this pain all too well. Every time they tour Europe, they are bogged down by expensive ATA Carnets for their instruments, intense customs controls, and endless paperwork demanding proof of purchase for every piece of kit.

For UK-based photographers and videographers, the friction is just as real. We have undeniably lost business. When faced with the administrative headache of bringing in a UK crew, many EU companies now find it much easier to simply commission local lifestyle photographers from within the Union.

Despite the uphill battle, I was fortunate last summer to secure a commercial photography commission with Brittany Ferries. Capturing lifestyle and travel imagery along the cross-channel routes and the stunning French coastline was a dream project. It was a great reminder of how deeply connected our travel, hospitality, and creative sectors truly are. However, landing international commissions shouldn't require a stroke of luck or a mountain of border paperwork.

That is why, looking at our current political climate, I am watching the government closely. If the Labour Party pushes for deeper economic integration and a closer relationship with Europe, they will have my full support.

This isn't just about making life easier for established commercial photographers; it’s about the younger generation of creators. Deeper integration could provide a vital 5% hike to our GDP, but more importantly, it would reopen a massive, vibrant market for young musicians, filmmakers, and visual artists who deserve the same borderless opportunities we once took for granted.