The Power of Video Tours: How Property Videography Sells Homes Faster
In today's competitive real estate market across Devon, Cornwall, and the South West of England, standing out is essential for estate agents and property owners. While high-quality still photography remains crucial, professional property videography has emerged as a game-changer. Video tours allow potential buyers to experience a home dynamically - walking through rooms, seeing flow and space in motion, and getting a true sense of atmosphere.
Industry data from leading UK property portals consistently shows that listings with video content perform better. According to Rightmove, properties with video or a tour receive 6% more enquiries than those without, helping them stand out in a competitive market and attract more serious interest from potential buyers.
Adoption of video has grown rapidly: Rightmove reports that the proportion of sale listings with video or virtual tour content has increased from 2% in January of the previous year to 34% currently, reflecting agents' recognition of its value in engaging buyers digitally and reducing wasted physical viewings.
In the South West, where stunning coastal, rural, and architectural properties benefit hugely from dynamic walkthroughs, professional video tours allow buyers to experience space, flow, and atmosphere more effectively than static photos alone. This leads to longer engagement times online, greater buyer confidence, and ultimately more targeted enquiries and faster progress toward viewings and offers.
Peter Cade's property videography packages start from as little as £300, making them accessible for agents handling a range of listings - from modest homes to luxury coastal properties. Each video is fully edited with professional captions (highlighting key features like open-plan kitchens, sea views, or generous gardens), subtle background music, and smooth transitions for a polished, cinematic feel. This editing ensures the final product is optimised for property portals, social media, websites, and virtual tours, maximising reach and engagement.
A key advantage in Devon and Cornwall is blending ground-level footage with aerial drone shots. Peter's CAA-certified drone expertise allows seamless integration of overhead perspectives - showcasing plot boundaries, proximity to beaches or countryside, garden layouts, or panoramic views - that ground footage can't capture. This combination creates truly immersive real-estate marketing: buyers get a complete picture of the property's location, scale, and surroundings in one engaging video. For rural or large estates common in the South West, this hybrid approach often proves decisive, helping properties attract out-of-area buyers who might otherwise scroll past.
Beyond speed, video tours reduce time-wasters for agents and sellers. Serious buyers arrive better informed, leading to more productive viewings and fewer cancellations. In a market where first impressions count online, a high-quality video tour builds trust, evokes emotion, and helps buyers visualise living in the space - ultimately driving faster offers.
Peter Cade works closely with prestigious agents across Devon and Cornwall, scheduling shoots around optimal weather (with no charge for cancellations due to conditions) to ensure the best possible results. Whether it's a charming cottage in Cornwall or a modern home in Devon, his videography elevates listings and supports quicker, smoother sales.
Ready to give your properties the edge? Contact Peter Cade today to discuss affordable property videography packages that blend stunning ground and aerial footage for maximum impact in the South West market.